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Thursday, March 04, 2004
i heard about this on the radio
this ad appeared in vogue magazine, and it was banned in the uk for being offensive. article follows:
A magazine ad for Australian supermodel Elle Macpherson's line of lingerie was banned in Britain after it was labelled "offensive". Inspired by the Alfred Hitchcock (news) film "Rear Window", the ad for Elle Macpherson Intimates shows a woman through a keyhole, dressed in a bra and panties -- with her thumbs inside the panties.
"The complainant objected that the advertisement was offensive because it suggested that the model was masturbating," the Advertising Standards Agency (ASA), an industry watchdog, ruled. Obviously, that "complainant" has a very dirty mind. Ladies, is it even possible to masturbate with your thumbs? OK, maybe it does look like she's masturbating in the ad.
Obviously as dirty-minded as the "complainant," the ASA said the ad was "likely to cause serious or widespread offence," disagreeing with the editors of Vogue -- in which it had appeared -- who thought it was "beautiful with no disturbing undertones". Bendon Ltd, which markets Elle Macpherson Intimates, was instructed by the ASA not to repeat the image again, and to seek advice before running similar ads in the future.